Wednesday, February 25, 2009
Okay, I know this may sound crazy but I stayed in not so savory a place last night in Elizabeth City, NC and the room did not have a coffee maker - that is a make it or break it thing for me - the coffee maker is a room essential. I can put up with the strangly lumpy crumbled foam pillow if I have to, the hard as a rock bed, the low lighting, but no coffee maker is a deal breaker - I won't be booking the Traveler's Inn again that's for sure. But one thing I found really strange is the soap.....a brand in shiny wrapper, and note the back, Made in India! How much cheaper can soap be because it comes from India? Very curious indeed. What would Proctor & Gamble think?
Saturday, February 21, 2009
This week, I spent three good days on the road in southeastern Virginia. My goal was to seek out all existing accounts that I could reach and see, and prospect when possible. My first appointment in Suffolk was with a wonderful lady who carries our line on her website. She has a business making really nice sweatshirts and t's and added Heritage to her website a bit over a year ago and is doing some really good business with our line. She is a sharp cookie and really focuses on customer service. Unlike most customers I see, she was already thoroughly aquainted with our new products! I was impressed with her and the way she is growing her business. We had a great visit and she appreciated seeing all the products up close. I think she will continue to do well with the line because she appears to work hard and give her best to all her endeavors, be it her own business, selling our line or her farm market stand in warmer weather. I moved on and saw other customers that day heading for Virginia Beach to check out some existing customers and a potential new customer who expressed interest in Atlanta. Where one of our customers had been was a giant new shopping center, so that combined with a disconnected phone tells me that customer is gone. I found four customers this week who are no longer in business, but I felt compelled to see that for myself. I did have good appointments this week with a few customers who want to get into our window treatments in a bigger way. That is exciting to me because window treatments can be great business for our Heritage dealers. There are no comparable products on the market and window treatments can be a bigger ticket sale for both Heritage and the retailer. I have included a little slideshow with a few images from the week. Other than business things, one thing I have learned is that when a motel says they have high speed wireless, that is not always the case. Someone there has it, but not always you! I am learning to not get to riled over that and just do the best I can. It is hard though, because missing a day of checking email can lead to a long night of the next night when the wireless actually works. I also have gotten behind on my blog as a result, but that is how the cookie crumbles... I do want to mention the best thing I have found to help with sleeping in less than ideal conditions (noise in halls, outside or planes taking off when you are at the airport motel) - I have an iPod iTouch and small speakers and there is a fantastic app that you can get for I think $0.99 called 'White Noise'. It gives you many choices of noises you can play and I have found the 'brown noise' turned up a bit to be the best cover for all ambient noise when trying to sleep on the road. Cudos to the application and Apple!! It has greatly enhanced my ability to catch zzz's when traveling. And cudos to Subway for the $5 foot long sub!! When selling on a budget I like finding all food groups in one inexpensive meal!! Next week, the NC and SC coast!! More later.
First today, I need to update my blog for last week's travels. I spent a few days last week seeing some North Carolina customers in the Winston-Salem area and south to Kannapolis, with some prospecting in Greensboro, which I need to continue at some point. I did have a great meeting with a custom curtain/home decor store, that I hope will evolve into more business, although sometimes hard to tell. Some customers get very excited 'in the moment' of a presentation and then as time goes on, we get lost in the shuffle. The challenge will be to follow up and contact them again, as I monitor what they are ordering (or not, as the case may be). I had always passed the sign for 'Historic Spencer Shops' on I-85 going south towards Kannapolis, and now being a salesperson, decided to stop in and see who I might interest in the line. Unfortunately, Spencer was becoming a ghost town much as Shennandoah, VA that I passed through a week earlier. There were signs however, of a growing artist presence on one historic block, so perhaps revitalization will come in that way, creating interest and traffic, and again independent retailers. I have added a three photo slideshow for you to see a little of what I saw in Spencer that day.
Monday, February 9, 2009

Wednesday, February 4, 2009
Hello again, from the road. This I took today while driving (don't tell the law) heading down the road towards Roanoke, Virginia. It is always nice and uplifting to see a great sunset. Yesterday I had a great meeting in Madison, Virginia with Plow & Hearth catalog. The buyer is a very personable, knowledgeable guy and was very interested in many of our products - YEA! He wrote me an email during the day to say thanks for a great meeting - always nice to get when you finally finish the day and start your after hours second job of checking emails in the hotel to make sure all the other stuff you are responsible for is also getting done. After the Plow & Hearth meeting, I headed over the mountains into the Shenandoah Valley to see some other small customers and do a little cold calling and prospecting. I hit the towns of Elkton and New Market. On the way to New Market, I drove through the historic town of Shenandoah, with beautiful wooden signs pointing me to the historic railroad district. I turned left and headed there and running parallel to the tracks were beautiful historic store fronts with large front windows - the only disturbing thing was that they all were empty with 'For Rent' signs in the windows. It was downright eerie - you could almost hear the sounds of people roaming the streets, gravel crunching under their feet, but no one was anywhere to be seen. An interesting thing that happened to me yesterday too, was that on three different occasions, three different hawks came out of the trees (or maybe one hawk followed me all day??) and for a short moment appeared to be racing my Subaru, right above my windshield. Funny thing is they didn't even appear to be trying that hard - could it be that they were making light of my car? Or were they maybe saying, you can do it, all you have to do is keep flying? I may never know, but it was a wonderous yet brief sight that added an extra touch of joy to my day. My main activity today was seeing one of our better stores, a lace 'Gallery' store (actually two stores in close proximity) where I spent 5 hours with the owner, showing product, talking about updating the product and displays, and hearing her angst over the current economic situation and downturn in business. I know she speaks the truth, because in the five hour period there was but one customer who purchased one runner - a $34 sale for the day. That hurts. She is very excited about our new products and will be bringing them in - when she has some money in the coffers. I told her I believe in the independent retailer and what they offer the public - product differentiation and customer service, value and quality. She agreed, but kept asking 'when will people start spending again?' I told her that I believe at some point the pent up demand will break the dam and people will spend. She liked that.
Monday, February 2, 2009
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