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Just wanted to add a picture today of all the great folks that make up every facet of Heritage Lace in Pella, Iowa. This picture was taken last fall in celebration of our 25th anniversary. A greater group of folks couldn't be found anywhere! Just a note, our road selling starts on February 1, so I am spending time tying up loose product development ends and studying up on my accounts to prepare to hit the road. I have laid all current accounts out on maps so I can visualize where the accounts actually are. I used a color-coded system indicating the level of sales they have achieved, so I can find A, B and C accounts on the map. I am learning quite a bit about geography and where our customers physically are. This has been a great exercise and should prove very helpful in breaking down the territory to attempt to cover all the accounts and discover areas where we have no retailers. We will see!
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